SymphonyOS is making it easier for artists to automate marketing

Amount raised: $1 million, according to the company.

What it does: SymphonyOS is a marketing-automation tool built specifically for artists and their teams. Its users can use the platform to boost pre-saves on new songs, collect fan email addresses, pitch Spotify playlists, and buy ads to boost YouTube views.

Why it matters for the music world: Music marketing in the age of TikTok often leans on influencer and short-video campaigns, but tapping into other digital-marketing channels like Spotify and setting up a hub for pre-saves and fan engagement is also critical. SymphonyOS built a centralized platform to make it easier for artists and other creatives to run automated marketing campaigns from a single place. The company's CEO Megh Vakharia said the platform has around 40,000 users. It's partnered with music distributors like United Masters and CD Baby and enabled campaigns for artists like Chance the Rapper and SZA.

"The intention really is to take marketing and make it super easy for anyone on the internet to do, almost like what Canva did for graphic design," Vakharia told BI.