Texas rapper BigXThaPlug is seeing the payoff of hustle and innovation, smashing into the Billboard Hot 100 at No. 4 with his country-rap crossover “All The Way” featuring Bailey Zimmerman. The track’s rapid rise is more than just a viral win—it’s a case study in how data, AI, and fan power are reshaping the music industry.

Backed by UnitedMasters and powered by SymphonyOS’s AI marketing tools, BigX leaned into a bold strategy of mystery and momentum. His team pushed presaves early and often, riding a wave of social media buzz and fan speculation to drive over 40,000 presaves before the song’s release. By the time the track dropped, it surged to the top of YouTube and Apple Music charts as well.