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05/13/2025
Article
SymphonyOS Brings Marketing Tools Directly to the Platforms Creators Already Use

The future of creator tools isn’t about adding more platforms — it’s about meeting creators exactly where they already are. Today’s artists, engineers, and content makers want simple ways to grow without learning yet another new system.

That’s why SymphonyOS is embedding its marketing capabilities directly into the platforms artists already use. With the launch of its API program, SymphonyOS enables partners to integrate powerful marketing features right into their platforms — beginning with EngineEars and Madverse.

These first partnerships are at the forefront of a broader shift in making growth tools frictionless, accessible, and available where creators already manage their work.

EngineEars, the platform founded by Grammy-winning engineer Derek “MixedByAli” Ali, has integrated SymphonyOS to bring seamless promotional tools to engineers and studios, and artists in their ecosystem.

Now, users can run ad campaigns, promote recording, mixing, and mastering services, advertise direct-to-consumer releases, and offer discounts in just a few clicks — all from inside the booking and business management tools they already rely on. “There’s a huge learning curve when it comes to ads, which are key promotional tools for specialized professionals in the recording business,” says Megh Vakharia, SymphonyOS co-founder. “We’ve created just enough automation to make the hard part easy, while letting folks see exactly what they are doing and how much it will cost.”

“We know that engineers and studios face similar hurdles to artists in that they need to break through the noise and reach the right people,” explains Luke Sorenson, Co-Founder and CTO of EngineEars. “It was a snap to integrate SymphonyOS to meet this need and we can’t wait to see how our community benefits from it.”

Madverse, a fast-growing music distribution platform serving independent artists across India and beyond, is also joining SymphonyOS’s partners. With this integration, artists using Madverse to release their music can access built-in ad tools to promote their drops, gather fan data, and drive engagement without leaving the app.

Known for supporting artists with royalty tracking, sync licensing, and community-focused tools, Madverse is giving artists the power to market as easily as they distribute.

“At Madverse, we’ve always envisioned building a one-stop operating system for the music industry, a platform where artists can create, distribute, and grow in one place,” says Rohan Nesho Jain, founder and CEO of Madverse Music. “Our partnership with Symphony OS marks a pivotal step toward that vision, enabling us to integrate performance marketing directly into the artist experience through Madverse Express,” the company’s artist-driven marketing service.

“Creators don’t want to bounce between apps or hire a marketing team just to be seen,” says Vakharia. “By partnering with platforms they already use — and giving them the tools to promote with confidence — we’re making growth accessible to more people, in more places.”

For SymphonyOS, these integrations mark a new chapter in how marketing technology is delivered to creative professionals.

“Though we started out making it easier for music artists to put their marketing on autopilot, we’ve discovered that SymphonyOS can work for creative professionals in a whole range of roles and industries,” adds SymphonyOS co-founder Chuka Chase. “This next chapter is about accessibility — bringing smart marketing into the hands of anyone making content.”