Welcome to the agentic era, where AI assistants will be playing a growing role in all kinds of business tasks – including within the music industry. One of the early examples is Maestro, created by marketing-tech company SymphonyOS and trained on hundreds of thousands of music campaigns. It has just been relaunched in a smarter version.

“Maestro can write ad copy, generate still and video assets for ad campaigns, game out hypothetical promo moves, or draft an entire release strategy, all in response to artist questions,” is how the company is pitching it.

The news came as SymphonyOS announced its latest deal, with online community Groover. The latter has more than 600,000 artists signed up to connect with industry pros for feedback and deals, and those musicians will be among the first to get chatting with the improved version of Maestro.