SymphonyOS Gives Maestro, its AI Marketing Assistant, a Powerful Upgrade

Reimagined marketing assistant launches as SymphonyOS teams up with Groover to offer artists more promo power.

Artists at every stage of their journey now have a powerful new marketing tool to guide them: Maestro, the reimagined AI assistant from SymphonyOS. A longtime leader in music marketing automation, SymphonyOS is taking a major leap forward, transforming Maestro from helpful companion into an AI engine uniting strategy, assets, and execution in one place. Maestro communicates in language artists can act on, with guidance that’s laser-focused on helping them get their music heard. As part of a newly announced partnership, Groover’s artist community will be among the first to experience this smarter, more actionable approach to music marketing.  

Maestro can write ad copy, generate still and video assets for ad campaigns, game out hypothetical promo moves, or draft an entire release strategy, all in response to artist questions. Like other AI assistants or agents, Maestro is multimodal and conversational. But unlike generalist models, it’s the only AI solution built specifically for music marketing, trained on hundreds of thousands of campaigns run by SymphonyOS’s 100k+ users. Artists can ask simple questions— “What should I do to promote my single?” “How do I reach more fans in Mexico?”—and start with zero budget as they work toward paid ad and promo opportunities strategically. 

Maestro evolved in response to the gap SymphonyOS saw between where many self-managed artists are and where marketing tools and platforms assume they should be: most artists know music, but have no idea where to start to promote it. The assistant weaves together SymphonyOS’s robust ad and promo tools into a powerful guide that lets artists jump in and accomplish more. 

“Getting started is overwhelming. But you shouldn’t have to become a marketing expert to grow,” says Chuka Chase, co-founder and Chief Business Officer of SymphonyOS. “With Maestro, artists get clear, in-context guidance on what to do next based on where they are and where they want to go. It is the most advanced AI in music marketing, built to turn creative ambition into real momentum.”

"From the start, we wanted SymphonyOS to be the centerpiece for anyone trying to market online and grow their passions into a business,” reflects SymphonyOS co-founder and CEO Megh Vakharia. “With our latest upgrade, we’re starting to realize our vision in full. We’re incredibly excited to unveil Maestro - the first AI built to be a full service marketing agency for every creator and SMB."

As Maestro rolls out, it complements Groover, where artists gain visibility through 3,000+ curators and tastemakers. Whether it’s a playlist placement or a radio mention in a specific city, Maestro helps artists identify those wins, understand what to do next, and translate them into strategic moves — like targeted ads, fan outreach, or localized promotion.

Groover can also be a powerful tool for SymphonyOS artists looking to get their music heard and grow their fanbase. By connecting artists directly with labels, media, radios, and music industry professionals, Groover’s innovative platform offers a way to get in touch with music industry pros and receive real feedback and opportunities for their music. Complementing SymphonyOS digital marketing campaigns, Groover offers the possibility to build strong relationships within the music community.

“This partnership is truly complementary, in that Maestro and SymphonyOS can support Groover artists and help them build on the feedback and placements they are getting via Groover,” explains Chase. “Instead of automating, Maestro lets artists activate, to do more and more strategically, with whatever resources they have and build from there.”

“Many of our artists work hard, and sometimes they may need a little extra guidance to take their music to the next level,” notes Dorian Perron, Co-founder at Groover. “Our curator community on Groover and SymphonyOS’s data and AI-powered tools let anyone figure out how to gain traction and then follow through, even if they’ve never run a marketing or promotion campaign before.”

About SymphonyOS

Years in the making, SymphonyOS was started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. 

Symphonyos.co

About Groover

Groover is the music platform that connects independent artists with music industry professionals to accelerate their careers. Our goal is to empower independent artists by providing a platform that connects them with the best curators, radio, media, labels, and other music pros to receive guaranteed feedback and exposure. Over 600,000 artists use Groover to connect with 3,000+ professionals across the globe. Artists have received over 5MM+ pieces of feedback, 1M+ shares (e.g. playlists, reviews) and 1,000+ label contracts - all thanks to Groover!

groover.co

SymphonyOS Brings Marketing Tools Directly to the Platforms Creators Already Use

Teaming up with EngineEars and Madverse, two platforms that support creatives, SymphonyOS lets marketing happen where people already manage their businesses thanks to its new API.

The future of creator tools isn’t about adding more platforms — it’s about meeting creators exactly where they already are. Today’s artists, engineers, and content makers want simple ways to grow without learning yet another new system.

That’s why SymphonyOS is embedding its marketing capabilities directly into the platforms artists already use. With the launch of its API program, SymphonyOS enables partners to integrate powerful marketing features right into their platforms — beginning with EngineEars and Madverse. These first partnerships are at the forefront of a broader shift in making growth tools frictionless, accessible, and available where creators already manage their work.

EngineEars, the platform founded by Grammy-winning engineer Derek “MixedByAli” Ali, has integrated SymphonyOS to bring seamless promotional tools to engineers and studios, and artists in their ecosystem. Now, users can run ad campaigns, promote recording, mixing, and mastering services, advertise direct-to-consumer releases, and offer discounts in just a few clicks—all from inside the booking and business management tools they already rely on. “There’s a huge learning curve when it comes to ads, which are key promotional tools for specialized professionals in the recording business,” says Megh Vakharia, SymphonyOS co-founder. “We’ve created just enough automation to make the hard part easy, while letting folks see exactly what they are doing and how much it will cost.”

 “We know that engineers and studios face similar hurdles to artists in that they need to break through the noise and reach the right people,” explains Luke Sorenson, Co-Founder and CTO of EngineEars. “It was a snap to integrate SymphonyOS to meet this need and we can’t wait to see how our community benefits from it.”

Madverse, a fast-growing music distribution platform serving independent artists across India and beyond, is also joining SymphonyOS’s partners. With this integration, artists using Madverse to release their music can access built-in ad tools to promote their drops, gather fan data, and drive engagement without leaving the app. Known for supporting artists with royalty tracking, sync licensing, and community-focused tools, Madverse is giving artists the power to market as easily as they distribute.

“At Madverse, we’ve always envisioned building a one-stop operating system for the music industry, a platform where artists can create, distribute, and grow in one place,” says Rohan Nesho Jain, founder and CEO of Madverse Music. “Our partnership with Symphony OS marks a pivotal step toward that vision, enabling us to integrate performance marketing directly into the artist experience through Madverse Express,” the company’s artist-driven marketing service.

“Creators don’t want to bounce between apps or hire a marketing team just to be seen,” says Vakharia. “By partnering with platforms they already use — and giving them the tools to promote with confidence — we’re making growth accessible to more people, in more places.”

For SymphonyOS, these integrations mark a new chapter in how marketing technology is delivered to creative professionals. “Though we started out making it easier for music artists to put their marketing on autopilot, we’ve discovered that SymphonyOS can work for creative professionals in a whole range of roles and industries,” adds SymphonyOS co-founder Chuka Chase. “This next chapter is about accessibility — bringing smart marketing into the hands of anyone making content.”

About SymphonyOS
Years in the making, SymphonyOS was started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

About EngineEars
EngineEars is a collaboration and business platform designed to streamline processes between recording artists, audio engineers, record labels, producers, and recording studios. EngineEars enables artists to take their songs from inception to completion with world-class recording studios and verified audio engineers for recording, mixing, mastering, and Dolby Atmos services, all in one centralized place.

Backed by Drive Capital, Slauson & Co., 645 Ventures, and artists like Kendrick Lamar, DJ Khaled, Mustard, YG, and Russ, EngineEars is reimagining how the music industry connects and collaborates.

About Madverse
Madverse is a creator-first music distribution and artist services platform built to empower independent artists across India and the world. Through its easy-to-use interface, artists can release music to over 100 platforms, manage royalty splits, pitch for sync opportunities, and access powerful tools for promotion and fan engagement. With community and independence at its core, Madverse is reimagining how creators grow their careers in the digital age. madverse.co

How UnitedMasters Used SymphonyOS to Push BigXThaPlug to the Top of the Billboard Hot 100

BigXThaPlug is having a moment. Building on years of hard luck and hard work, the Texas rapper has broken through with a triumphant Jimmy Kimmel appearance and a chart-storming new single. 

“All The Way,”’ BigXThaPlug’s genre-blending collab with rising country star Bailey Zimmerman, didn’t explode by accident. Backed by UnitedMasters, BigX’s team used SymphonyOS's AI-powered marketing to turn fan demand into measurable momentum. As unreleased clips of the track spread across social media  from fan accounts to sub-artist pages, the team stayed active, consistently pushing the SymphonyOS presave link. This resulted in 40k presaves before the song even dropped, setting the stage for its Billboard Hot 100 debut at #4.

“This isn’t just a marketing victory for BigXThaPlug; it’s a testament to how the music industry works today, and how artists are making it work for them,” explains Chuka Chase, co-founder of SymphonyOS. “The rules have changed, and artists who use AI and other tools to position themselves strategically, while knowing their fans, are set to succeed.”

Superfans can become an artist’s best marketing team, so long as there’s something truly exciting to talk about. To unlock this superfan superpower, BigXThaPlug used a savvy combination of intrigue and ubiquity. He made connections with new fans across genre lines by cross promoting with Zimmerman across their socials. He got the audio on TikTok, leading to 15k videos using the song before it even dropped. 

Most importantly, BigXThaPlug leaned into presaves on SymphonyOS, a simple way for fans to “opt in” to a release before it's out. He also kept the actual drop date mysterious. Fans had incentive to click, thanks to the unknown release date. They spread the word throughout the community, creating real buzz and speculation. This mix resulted in more than 40k presaves, which in turn laid the groundwork for a spike in streams that sent “All The Way” up the Billboard Hot 100 to #4 (as well as getting the track to #1 on YouTube and #2 on Apple Music).

This wasn’t just a hype play; it was a long-term strategy. As BigX reached a new audience across genres, he wasn’t just earning streams; he was collecting names, locations, and contact info from fans engaging with the rollout. SymphonyOS’s AI tracked this data in real time, giving his team the insights needed to re-engage and retarget this emerging fanbase. The goal wasn’t going viral, but rather to build lasting relationships powered by data he’ll use throughout his career, all starting with a presave.

The one-two punch of combining disparate fandoms and giving fans incentive to promote a release via presaves got BigXThaPlug to the next level, and it reflects how artists are rethinking release strategies in this fragmented, distracted era. A low-trust, hype-fatigued environment means fans are more likely to trust fans than artists channels pumping out a drumbeat of posts and videos. 

The right tech helps artists implement this new release approach, and SymphonyOS has been instrumental, not only for UnitedMasters and BigXThaPlug, but other artists including Tinashe, Uncle Waffles, and James Blake.  “SymphonyOS has been running in the background of so many key moments in artists’ careers,” reflects Megh Vakharia, co-founder of SymphonyOS. “It takes the work that artists are already doing and boosts it in precise, AI-powered ways to give them the results they want.”

“At UnitedMasters, we’re always looking for ways to help artists build real, lasting momentum and not just viral moments,” notes David Melhado, VP of Music at UnitedMasters. “With BigXThaPlug, SymphonyOS gave us the tools to meet fan energy in real time and turn it into meaningful results. From presaves that lead to all time streaming spikes, we saw how powerful it can be when tech and culture move together. This is what artist empowerment looks like in 2025.”

About SymphonyOS

Years in the making, SymphonyOS was started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

About UnitedMasters

As a traditional label alternative for independent artists, UnitedMasters provides premium music distribution services and facilitates unique partnerships between artists and the world’s biggest brands. UnitedMasters also provides data analytics, marketing and promotion tools, and creative services to help artists grow their fan base at any stage of their career. Unlike traditional record labels, UnitedMasters enables artists to retain full ownership of their careers and the master recording rights to their music. UnitedMasters has attracted major investors and a diverse roster of independent artists.

Downtown Artist & Label Services clients Hunter Hayes, mehro, and Ryan Nealon have been leveraging Symphony’s suite of AI marketing tools to drive their objectives

In today's competitive music industry, artists are constantly seeking innovative ways to market their music effectively. However, the time and effort required to master the intricacies of digital marketing pull artists away from their primary passion—making music.

Downtown Artist & Label Services, a leading music distribution and label services company that sits within the Downtown Music group and boasts a roster of established and emerging artists, has been at the forefront of adopting new tactics and strategies to help their artists succeed.

Recognizing the need for a powerful, user-friendly marketing solution, Downtown Artist & Label Services turned to SymphonyOS, an AI-powered marketing operating system designed to give artists the tools they need to grow their business.

After running several successful campaigns on SymphonyOS with artists like Hunter Hayes, mehro, and Ryan Nealon, Downtown Artist & Label Services found that the platform reliably delivered effective marketing results in a fraction of the time required with alternative services. Today, Downtown Artist & Label Services and SymphonyOS have formally announced their partnership to provide cutting-edge marketing tools to artists at a reduced price. 

“As we see the needs of artists and their teams evolving rapidly, SymphonyOS’ suite of tools represents an important shift in the way we and our partners can make the most informed decisions, with the goal of developing a targeted fan base of authentic listeners,” says Geoff Halliday, VP of Marketing, Downtown Artist & Label Services. 

SymphonyOS, who announced their $1m pre-seed fundraising round in August 2023, provides more than 40,000 artists a one-stop-shop for artist marketing. The SymphonyOS suite includes AI-powered campaign creation, aggregated analytics, a website builder tool, and unique features like Forever Saves, which allow fans to "subscribe" to an artist's future releases effortlessly.

"We're thrilled to partner with Downtown Artist & Label Services and bring our AI-powered marketing tools to their incredible roster of artists," said SymphonyOS CEO Megh Vakharia. "Our mission is to empower every artist with the tools & knowledge they need to succeed in today's digital landscape, and this partnership allows us to do just that on a larger scale."

The results from the trial were impressive. For Billboard chart-topping multi-genre singer-songwriter Hunter Hayes, SymphonyOS proved invaluable in boosting ticket sales and reaching new listeners during a pivotal rebranding period. Using the platform's AI-powered marketing tools and automated campaign optimization, Hayes targeted potential fans in new markets, increased ticket sales in underperforming cities, and gained valuable insights into his fan base.

Similarly, LA-based artist Ryan Nealon turned to strategic ad spends using SymphonyOS Conversions to extend the reach of his videos, resulting in a remarkable 99% audience growth in his following around an individual song release. Reaching new audiences in a crowded music landscape is one of the most critical and challenging aspects of any artist’s journey, and Nealon nailed it.  

mehro, an indie singer-songwriter, also benefited from using SymphonyOS. mehro was able to quickly create effective ads, gather valuable audience insights, and make data-driven decisions for his future marketing efforts. Through a two-week campaign following the release of his new song "ketamine," mehro reached 784,000 new potential fans.

"The data you see [on SymphonyOS] is very user friendly, especially for people who don’t know how to run ads," says Ryan Lassi, mehro’s Marketing Manager. "[It] feels like the algorithm knows what it's doing, and takes the thinking out of it. Suddenly, anyone can become a digital marketer," exactly what artists and partners like Downtown Music need and what SymphonyOS is designed to do.

About SymphonyOS

SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

About Downtown Artist & Label Services 

Downtown Artist & Label Services, part of Downtown Music, offers white-glove music distribution services, digital retail promotion and ad strategy, strategic marketing solutions, project management and funding to entrepreneurial artists, labels, and their partners. With an innate talent for forecasting the next big moment in music, the company continues to remain on the forefront of exploding genres such as Musica Mexicana, and LoFi, and as a preferred choice for top artists and labels over the major label system.

SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with CD Baby to bring more sophisticated tools to independent artists that replicate what would typically require a full marketing team to accomplish. Through this new alliance, artists who distribute  their music through CD Baby can access SymphonyOS tools to seamlessly build their businesses, and execute marketing campaigns to increase their streams and grow sales.

"At CD Baby, we are committed to offering new ways to support artist distribution and marketing, and SymphonyOS is one of the innovative tools we are excited to make available to our customers,” says Scott Williams, President, CD Baby. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work.”

In November, CD Baby announced its platform had grown to serve 2 million creators globally, housing over 20 million tracks. In the era of 100k+ daily uploads to DSPs, the battle for listener attention is intense. This partnership will help CD Baby artists cut through the noise. The collaboration now offers indie creators discounted access to SymphonyOS Pro via CD Baby’s Tools & Promotions page, leveraging insights from marketing principles gathered from over 125 million fans.

SymphonyOS’s AI generates and executes complete custom marketing rollouts guided by an artist’s unique goals–considering target audiences, specific channels, and recommended marketing cadence. SymphonyOS breaks down campaign and Instagram insights while tracking content with easy-to-read visualizations. SymphonyOS is one of the only tools available to creators that combines first-party fan data and fan segmentation alongside paid marketing data to unlock an unprecedented level of fan understanding for artists. 

SymphonyOS also stands as the only platform to offer artists the Forever Saves feature–allowing fans to effortlessly 'subscribe' to a creator’s releases, ensuring all new music is automatically added to their libraries upon release across major streaming platforms.

“We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fans than CD Baby,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “Now those creators can boost their growth with Symphony’s intuitive automated marketing tools in their back pocket.”

About SymphonyOS
SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

About CD Baby
CD Baby empowers music makers with everything they need to successfully distribute, promote, and monetize their music around the globe. Over the past 25 years, CD Baby has grown to be one of the largest distributors of independent music in the world. Home to over 2 million artists and close to 20 million tracks that are made available to 150+ digital services around the globe, CD Baby’s complete artist-services platform streamlines the complexities of global music distribution, rights management, and promotion—connecting independent musicians with new listeners and revenue sources so they can enjoy creative autonomy and thrive on their own terms.
cdbaby.com